• Ubiquity: Mobile messaging is affordable and nearly everyone has and uses a mobile phone on a daily basis. Mobile phone penetration rates in the US are quickly approaching TV and exceed Internet.
• Interactivity: Mobile messaging enables interactive, two-way communication, providing instant gratification and personal relationship-building. Mobile can integrate seamlessly with social networks, print advertisements, direct marketing, websites, television and radio broadcasts and live events. This integration offers an easy measure for the success of your creative efforts.
• Immediacy: Mobile messages have the highest chance of reaching a recipient wherever they are, and within moments. Mobile phone users have their device on or near them 19.2 hours per day on average.
• Impact: Mobile messages spur recipients to act! Whether it’s to purchase a product, make a donation, attend an event, or share information with a friend, mobile calls to action drive results. Studies show that text messages are typically read within 15 minutes and responded to within 60 minutes. Mobile alerts and mobile web are also a proven way to reach under-served communities.

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